Something Is common between the two Find Out!!!!!

Friends Don't you think both these copy's are made on the same plot.

Looking Forward for your insights 

FAT - Desire lies in Between

Here is some interesting work done for OPTIMUM HEALTH GYM

Agency : Nikotin, Pune

Fat when your desire lies somewhere in between..

Never Eat more then u can as DIET CURES more than DOCTOR

Man is what HE eat!!!!!!


Comments Welcomed!!!!!

NO HONKING PLZ

As the title says "No Honking Plz"......These are billboards put up to spread awareness about the "No Hoking Day" on the 10th of every month in Bangalore.

Give a break to your HORN!!!!

Give your HORN a break Send them on a Holiday!!!!!

The unique initiative was started by Mission Peace, an NGO to Curb NOISE POLLUTION in Bangalore. This is drive against the increasing noise level which was supported by Karnataka Police. 

The mission of starting "No Honking Day" is to create awareness about the unnecessary use of horn and the ill effects of noise caused in the city. It was also a attempt to convince the government to bring in laws to control noise pollution.

Suno Dil Ki Awaaz

Suno Dil Ki Awaaz a four - month Countrywide promotional campaign by Tata Indicom, that urges the common man too listen to thier heart, i.e, "Suno Dil Ki Awaaz".

Tata Indicom being a energetic brand having a strong emotioanl connect with its customers as it urges them to listen their heart - "suno Dil Ki Awaaz".

Plot

The TVC is narrated throughout by Mehboob Khan Pathan, the father of the brothers. He recounts how the duo would never listen to anybody when it came to playing cricket, only their hearts.

They ignored their tearchers’ advise to leave cricket & study, their mother’s order to not play in the house (even though they broke vases & lampshades), and their father’s directive to not play in the mosque. Retrieving a cricket ball overcame the fear for personal safety, leading to their relatives fearing they were playing with their lives.

But what they really listened and adhered to was what their heart said, concludes the emotional father. The ad then shows Irfan and Yusuf playing in their ‘muhalle ki galiyan’ with the latter batting and the former bowling, when Irfan, carrying his tata indicom cell(obviously) gets a call from ‘abba’ asking them to come home for food. But these guys listen to their ‘dil ki awaaz’ (as usual) and continue playing.

Agency : Contract Advertising

My take on the Ad

The plot and the direction are beautiful. The advertisement manages to strike an immediate emotional connect with the viewers. The setting is such as that almost every Indian youngster has grown up around, kids playing cricket in the by-lanes & ignoring calls for food & study, breaking window panes.A dream to be successful and play for India. Watching the realization of this dream through the eyes of a proud father, brings a momentary warm feeling to the heart.